Consumer behaviour on two wheeler auto

The following are the main factors that affect two-wheeler sales in India: The two-wheeler production capacity is to reach They have used the product or brand earlier.

The reports aims at assisting automobile OEMs and marketers in designing mobile or digital driven marketing strategies which could help them in winning a greater share of automobile buyers, at an improved RoI on marketing spend.

5 Factors Influencing Consumer Behaviour | Explained

This is the degree to which the brain is selecting from the environment. Sun, Dec 11 All the above influence the buying decisions of consumers due to following reasons: Subordination of individual nee: Husbands and wives with conservative views about gender roles will tend towards the assumption that most decisions about expenditure will be made by the husband.

Game theory can also be used in some circumstances. Secondary Groups - Secondary groups share indirect relationship with the consumer. Further, the new and improved features on the two wheelers, their stylish and trendy looks and a rage with the country's youth who form a substantial influence in determining the consumer behavior have ensured that the two wheelers remain on top of the automobile industry's agenda in India.

Seven years later, there was a false start. The case also includes a brief note on the Indian two-wheeler industry describing the leading players and their marketing strategies. Family savings decline, and couples are usually dissatisfied with their financial position.

Ather, Okinawa Scooters, Twenty-Two Motors and a bunch of other newbies have opened shop in the past three to four years to tap into this opportunity. At the problem recognition stage of, for example, the need for new shoes for the children, the children themselves may be the main contributors.

At the same time as there are many companies manufacturing motorcycles, idea about thinking of customer on whether, what, how, and for whom to purchase the motorcycle. When the individual constructs a world-view, she then assembles the remaining information to map what is happening in the outside world.

Indian cultures tend to be male dominated in decision-making, whereas European and North American cultures show a more egalitarian pattern of decision-making.

The information is subjective in that the consumer will base decisions on the selected information. The economic growth, need for better conveyance and gradually improving road infrastructure coupled with better credit and financing options, have acted as a major catalyst in encouraging the growth and development of the two wheeler segment in India.

More generally, decision making is the cognitive process of selecting a course of action from among multiple alternatives. The data was collected by personal interviews of the respondents. This is a somewhat sensitive area and the marketers are still getting to grips with.

Information Search and Decision Making

There are other advantages, too. So it becomes one of the internal factors influencing consumer behaviour. There were some limitations while doing the project.

Hence, our behaviour patterns, likes and dislikes are influenced by the people around us to a great extent. It all begins with engaging prospective customers and being pertinent to their needs by providing personalized recommendations, hence driving intimacy.

Personal factors that determine consumer behaviour are two-wheeler manufacturer, Bajaj Auto registered a To Consumer Buying Behavior in Indian Motorcycle 5/5(4).

The two-wheeler industry in India has grown at a compounded annual growth rate of more than 10 per cent (in number) during the last five years and has also witnessed a shift in the demand mix, with sales of perception and feeling about the brand and has an influence on the consumer behaviour.

The most studies premier auto mobiles ltd. GJRA - Global Journal For Research Analysis - Consumer. Majority of past studies are restricted to deceleration behaviour study of cars and trucks in homogenous turnonepoundintoonemillion.comt study aims to analyze the deceleration behaviour of different vehicles types (like truck, car, motorized two and three-wheeler) on.

Driving through the consumer’s mind 7 Capturing the purchase triggers First-time buyers Unlike the developed markets where a car is bought to cater to an individual’s requirement, the Indian first. In a focused newlineindustry where three to four leading players enjoy huge share market such an newlineissue becomes much essential.

newlineThe topic of research Impact of consumer behavior over marketing newlinestrategy-A comparative study of two wheeler industry with special reference newlineto Bajaj Auto is aimed to suggest what Bajaj needs.

Consumer behaviour on two wheeler auto
Rated 4/5 based on 86 review
Consumer behaviour - Wikipedia